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The Advertising Self-Regulatory Council (ASRC) the American advertising industry's self-regulatory body. Formerly the National Advertising Review Council (NARC) the organization changed its name in 2012. NARC was established in 1971 by the American Advertising Federation (AAF), the American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA)and the Council of Better Business Bureaus (CBBB). In 2009, the NARC Board of Directors was expanded to include the chief executive officers of the (Direct Marketing Association ) (DMA), (Electronic Retailing Association ) (ERA), and Interactive Advertising Bureau (IAB). The 11-member Board sets policies and procedures for advertising industry self-regulation. The CBBB provides third-party oversight of the self-regulatory system. ==Self-Regulatory Units== The self-regulatory system includes the following investigative, enforcement and appellate units: * The National Advertising Division * The Children’s Advertising Review Unit * The Electronic Retailing Self-Regulation Program * The National Advertising Review Board * The Online Interest-Based Accountability Program The self-regulatory system also includes a special program – The Children’s Food and Beverage Advertising Initiative – developed in 2006 to examine food advertising directed to children. Parties may appeal decisions reached by NAD and CARU to NARB, the appellate body. Decisions reached by the self-regulatory system’s investigative and appellate units are publicly reported through a press release. In addition, the decisions reported by NAD and CARU also are compiled 10 times each year into the “NAD/CARU Case Reports.” As of 2010, more than 5,000 self-regulatory decisions are included in the NARC Online Archive. The case reports and archive are not public, however; access to the archive is $6900.00 a year, even though procedures state that final case decisions are public.〔(【引用サイトリンク】accessdate=22 November 2012 )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Advertising Self-Regulatory Council」の詳細全文を読む スポンサード リンク
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